OPEN CALL: Hammer Time [Exhibition-Auction]

4 Novembro 2021 23h59

HAMMER TIME | Exhibition-Auction

OPEN CALL
Zaratan invites artists, duos and collectives to submit one or more works to be included in the auction-exhibition “Hammer Time”, an exhibition and performance event that aims to engender a micro-investigation about the value of the work of art from a peripheral position in relation to the market. At the same time, “Hammer Time” is a fundraising event, whose revenues support both participating artists (60%) and the sustainability activity of the artist-run space Zaratan (30%).
Besides having an exhibition of works in physical support, we accept the submission of digital works [GIF, animations, 3D environments, etc. ] to be presented in a virtual exhibition.
“Hammer Time” will also be accompanied by a series of 4 performance biddings conducted [live and in digital simultaneously] by an auctioneer invited by Zaratan: the artist João Pedro Branco.

INTRO
The contemporary art system is articulated in structures and circuits of production, circulation, sale and dissemnation, in which various actors play roles of synergy or antagonism.
By pantomimeing the structure of the auction [as a market institution characterized by an explicit set of rules], Zaratan [as an independent space] seeks to test possible alternative accesses to the so-called commercial art world, but always presenting challenging work and without giving in to trends and the fashions of official circuits.
Moreover, the analysis of the connection between the aesthetic value and the economic value of a work is crucial to understand the general meaning of artistic production as a phenomenon peculiar to the culture or subculture in which we live.
The value of a work of art, considered only from the point of view of the person who loves, owns it or wants to possess it, is immeasurable. As the aesthetic value cannot be completely objectified or quantified, a work has value as long as it can be publicly appreciated, that is, it needs a public space where the sharing of form evaluations can take place.
The institutional channels of art – museums, galleries, foundations – used to provide this function, and still do so to some extent when they are not corrupted by individuals who manipulate art only as an investment. The current money system turned several of the great institutions of public culture into a promotion and commercialization circus, forgetting the value of the connection between public and artistic creativity.
Responding to the absence of alternative modes of production and cultural sustainability, Zaratan intends to become such a space for discussion and involve collective participation in order to instigate a public debate, in the form of an auction, on the valorization of contemporary aesthetic production.

APPLICATIONS:
Until November 5, 2021
Send an email to info@zaratan.pt with:
- Photo/file of the work(s) to be submitted (maximum 3 works per artist/collectives).
- Technical sheet (title, year, dimensions/duration, technique/materials);
- Bio/CV;

AUCTION EXHIBITION:
18 November – 22 December, 2021 @ Zaratan

CONDITIONS OF PARTICIPATION:
- Unfortunately, we have no way to cover the costs of transporting and packaging the works, but we will do our best to help artists when necessary in a DIY logic.
- The minimum sale price is established directly by the artists/collectives themselves.
- In case of sale of the works 40% of the profits will go to Zaratan and 60% to the artists.
- Unsold works are returned to the artists after the end of the exhibition.

SUPPORT
Direção-Geral das Artes / República Portuguesa
 
GRAPHIC DESIGN
Joana Souza