HAMMER TIME 2024 | Exhibition-Auction
7 November – 7 December, 2024

Adriana Lopes, Aleksei Gribel, André Faria, Anne Luisenbach, António Olaio, Carlota Jardim, cincin chang, Chikki Chikki, Cláudia Sofia, Cyril Reichenbach, Dave and Tony, Diana Santos, Diogo Rebelo, Eduardo Sousa Ribeiro, Elisabete Gonçalves, Felix Vong, Fernando Fadigas, Filipa Alfama, Filipa Almeida, Filipa Vilela, Fonseca da Silva, Francisca Ribeiro, Francisco Nuno, Gonçalo Gouveia, Grace O Donnel, Henrique Neves, Ida Pires, Idas Tetis, Isabel Ribeiro, Isaque Pinheiro, Isobel Atacus, Denni Waterhouse, João Fonte Santa, João Viotti, João Coimbra, João Mouro, João Salvador, Laura Peixoto, Lea Managil, Louise Miellet, Mafalda Costa, Mafalda Soares, Maia Horta, Manuel Queiró, Margarida Andrade, Maria José José Maria, Mariana Rocha, Marta Derque, Marta Pombo, Miguel Ângelo Marques, Neuza Matias, Nuno Direitinho, Nuno Redin, Olga Shatokha, PEAR, Patrícia Dias, Pedro Brito, Pedro Gramaxo, Pedro João Branco, Pedro Pratas Rodrigues, Rafael dos Santos, Regina Silva, Rita Bárrios Ferreira, Rita Silva, Rita Silva Carreira, Rodolfo Gil, Romano Saraiva, Rosemarie Lopes, S4RA, Salomé Paiva, Sandra Calado, Sandra Zuzarte, Sara Alves, Sara Atrouni, Sara Boiça, Sara Oliveira Martins, Sara Massa, Sara Mealha, Sarah Kilgallon, Sebastião Castelo Lopes, So Jung Moon, Soji Shimizu, Sreya, Susana Borges, Susana Moreira, Schwarzsonne, Tanya Fryer, Thierry Ferreira, Thomas Mendonça, YY, @m41.m…& outros artistas anónimos

SCHEDULE | Thu-Sun, 4pm-8pm
PERFORMANCE-AUCTIONS | 8-17-23 November, 7 December (all starting at 5:00 pm)
SUPPORT | Direção-Geral das Artes / República Portuguesa

“Hammer Time” is an art show and a performative event that aims to engender a micro-investigation about the value of the work of art from a peripheral position in relation to the market. At the same time, “Hammer Time” is a fundraising event, whose revenues support both participating artists and the sustainability activity of the artist-run space Zaratan.
The participation in the event was open to all, invited to submit applications, and the selection process brought together more than 90 works from national and international artists.
The contemporary art system is articulated in structures and circuits of production, circulation, sale and dissemnation, in which various actors play roles of synergy or antagonism.
By pantomimeing the structure of the auction [as a market institution characterized by an explicit set of rules], Zaratan [as an independent space] seeks to test possible alternative accesses to the so-called commercial art world, but always presenting challenging work and without giving in to trends and the fashions of official circuits.
Moreover, the analysis of the connection between the aesthetic value and the economic value of a work is crucial to understand the general meaning of artistic production as a phenomenon peculiar to the culture or subculture in which we live.
The value of a work of art, considered only from the point of view of the person who loves, owns it or wants to possess it, is immeasurable. As the aesthetic value cannot be completely objectified or quantified, a work has value as long as it can be publicly appreciated, that is, it needs a public space where the sharing of form evaluations can take place.
The institutional channels of art – museums, galleries, foundations – used to provide this function, and still do so to some extent when they are not corrupted by individuals who manipulate art only as an investment. The current money system turned several of the great institutions of public culture into a promotion and commercialization circus, forgetting the value of the connection between public and artistic creativity.
Responding to the absence of alternative modes of production and cultural sustainability, Zaratan intends to become such a space for discussion and involve collective participation in order to instigate a public debate, in the form of an auction, on the valorization of contemporary aesthetic production.

“Hammer Time” will also be accompanied by a series of 4 performance biddings conducted [live and in digital simultaneously] by an auctioneer invited by Zaratan: the artist João Pedro Branco.
The exhibition and paralel event integrates the program of Lisbon Art Weekend, happening on November 7-8-9-10: https://www.lisbonartweekend.com/

AUCTION RULES:
You can bid to purchase an artwork in several ways:

- PHYSICALLY: Visiting Zaratan on the auction days (8-16-23 November, 7 December) or delivering a bid in a sealed envelope to the gallery assistant during the exhibition opening hours (Thu-Sun; 16h00: 20h00).
- VIRTUALLY: it is possible to follow the auction in live streaming and send an offer in real time via email or telephone (info@zaratan.pt or 965 218 382). The live broadcast will be available on Zaratan's YouTube or Facebook page shortly before the auctions begin.
The participants who made the highest bids win, as long as the minimum reserve price has been reached. The reserve value of the works is not accessible to the public. As the pieces are sold, they are removed from the exhibition.